Magazine Spread Draft Critique

 

The first step for my Magazine Project Spead was to create a story, then sketch out possible layouts, and create a shape map.   This was helpful because I was able to draft different ideas that I felt would enhance the story I wanted to share. I brought my sketch to life by creating a shape map in Adobe Indesign.  The black areas are where my images will be placed and the placeholder text is where my text will go. I added notes for my fonts and color scheme.  Once the shape map was created I was able to easily go in and place the elements into my shape map to bring my magazine spread to life.  Here is my final project so far. 

Final project so far!

Final project so far!

Sketch12ashapemap-rachelmatthews

Fonts:  Header Bell Mt (Old Style) Subheader and Body: Geneva (San Serif)

Image Sources:

Hand and Clock

Pathway

Pathway Program

Advertisements

Web Page Layout Design

11a-web-page-rachel-matthews

Shape Map

Shape Map

Sketch

Sketch

Process: I started the process with the idea that I wanted to share some fun tours that children enjoy in San Francisco. I started by sketching out several ideas until I came up with a layout I liked.  I knew I wanted my color scheme to be red and black with an accent color so I tried to find images that would go with my color scheme.  I then created my shape map in photoshop so I would have an idea of what my layout would like.  Once I had my shape map completed I started on my final project I removed an extra rectangle from my sketch and map because it didn’t look as good from paper to the photoshop.  I then searched online for images that went with the tours I wanted to highlight on my design. I took the images into photoshop and enhanced the photos by adding exposure,  saturation, and cropping. Once I got the photo’s the way I liked them, I did clipping mask to my shape map to make my web page come alive.  My audience was anyone who is traveling with children to San Fransico and ideas for food, lodging, and activities that are kid friendly. 

Critique: I critiqued Brittany Picket, Autumn Goettman, and Emmanuel.  I was critiqued by Autumn, Emmanuel, Carrie, Brittany, and Sister Peterson.  It was suggested that I align the menu bar, the footer, the typography and center the cluster of pictures. It was also suggested that I move down the San Fran since it appeared to be to close to the top.  I took all the suggestions offered to me made changes and for my final project. 

Fonts: Harrington- S F (Decorative Serif), Helvetica- Body, Menu, Captions (San Serif)

Color Scheme: Red, Black, White

Links to Images:

Alcatraz

Boy Driving Boat

Boys Playing with Bubbles

Duck Boat in City

 Family  in front of Duck Tour and Daugther and Mother with Duck Beaks 

Golden Gate Bridge

Science Center

 

Movie Poster Project

rachelmatthews_movieposter

Message/Audience: I wanted my message to be fun with action and something every parent relates to.  Every parent knows the challenge of getting children to and from their various destinations.  Under the title is a small synopsis of the movie which tells a little bit about me.  My audience is anyone who has driven children to various destinations and experienced the joy of getting them their safely.  It is also intended for family and employers who would like a to see my work or have a peek at my personality. The message should be a stay at home mom who gave up her career and finds that being a homemaker is anything but ordinary, especially when it comes to transporting. 

Critique: I critiqued Klaire Bryce, Lisa Smith, and Carrie Svozil.  I was critiqued by Jenifer Asplund, Lisa Smith, and Sister Peterson.  It was suggested that I move my image to the right to allow a nicer flow of white space, increase my body copy font size to read more easily, clean up the sharpness of my blended images, add my name and try a background color.  I cleaned up my sharpness of my image so it blended nicer, moved my image, and increased the body copy size.  I made changes to the poster based on the suggestions given to me and it did enhance the quality of my poster. 

Fonts:  Title- SF Movie Poster Condensed Title (San Serif), Body Copy- SF Move Poster (San Serif)

Images: The self-portrait was taken on my own and here is the link to the other image.

Cars image

Photographic Study Project

Anyone who has walked our desert knows that broken glass is something you see every day.   I originally set out to photograph a Joshua tree but on my adventure back I spotted this pile of glass.  Now normally I would have just walked by, but since I was looking for ordinary objects to become more extraordinary I  thought the glass might be fun to photography.  When looking at the glass through the lens I began to see the glass in a different form, my daughter thought it was beautiful and my son thought it was jewels here is what I got…

Collage of Broken Glass

Collage of Broken Glass

Took this shot because you could see the sage bush in the reflection of the glass.

Took this shot because you could see the sage bush in the reflection of the glass.

Close up shot from the south.

Close up shot from the south.

Shot taken down on ground, trying to find a new perspective.

Shot taken down on ground, trying to find a new perspective.

Taken at the North East angle where I spotted a cool broken bottle top

Taken at the North East angle where I spotted a cool broken bottle top

Using a different focus taken from the North side.

Using a different focus taken from the North side.

Glass appeared as I first approached it.

How the glass appeared as I first approached it.

Shot taken from the East side of the glass

Shot taken from the East side of the glass

This is the blended picture, where I took one picture and laid it over the top of another picture and with the tips from Sister Esplin's book I was able to blend the two pictures together to make one.

This is the blended picture, where I took one picture and laid it over the top of another picture and with the tips from Sister Esplin’s book I was able to blend the two pictures together to make one.

Process: I really enjoyed taking these photos.  It was a lot of fun laying on the ground, metering the light, and zooming in on different pieces of glass and focusing on different aspects as well.  After I was done shooting from different angles, I took my photos to Adobe  Photoshop CS6 Were I edited them.  Since this program was fairly new to me I kept my edits simple.  I increased my exposure, vibrancy, and on a few of my photos I increased the saturation.  I also adjusted the brightness and darkness of the photos to help keep the brightness of the glass or darkness of the glass bottle.  I then created my blended photo which was a challenge at first but Sister Esplin’s steps really helped my overlay the pictures and find fun ways to blend my photos.  I blended my photos with the color burn, changed the opacity to 70% on the top photo and lightened it up.  If you look closely you can see glass pieces in the sage bush.  Then I created a college where I added my favorite shots after editing was complete and I did a clipping mass to fit my photos into my rectangle shape.  

Critique: I critiqued Lani Wong and Connie Willard’s collages.  Lisa Smith, Savanah Raymond-Burke,  Connie Shirley, and my instructor critiqued me.  I was advised to change the typography because it was hard to read, change the background color and correct spacing between images.  I took the advice that was given to me and made changes to my college. I changed the background color to match the blue from one of the glass pieces, I changed the font from decorative to San Serif, and I corrected the spacing between the images. 

Font:  Noteworthy (San Serif)

LFC Photography Activity

Outdoor Light

Outdoor Light

Indoor Light

Indoor Light

Foreground

Foreground

Background

Background

Rule of Thirds

Rule of Thirds

Lead Room

Lead Room

Photography is a lot of work! I really enjoyed learning the process and I took over a hundred photos to get six shots.  

I drove around my town looking for ordinary objects that had the possibility to become great pictures.  My indoor photography was the must fun, where I staged a scene and used afternoon natural light.  For the Foreground and background I took a decorative pumpkin and placed by a tree in my yard.  I focused on the pumpkin and then on the tree while trying to keep the rule of thirds.  My rule of thirds shot was taken at my neighbor’s house where she has had the cutest bird house for years.  My leading shot was random mailboxes on a street where anyone can walk into the frame.

Since I am an amateur I had to watch a lot of tutorials and even used Lyndia.com for extra insight to using Lightroom, where I edited, sized and watermarked them.  I took advantage of some of the auto features but also used the warming feature on my indoor shot and leading shot, then cool on the outdoor shot.  I also used clarity  and increased exposure on my lead room shot to enhance the image of the mailboxes. 

Social Media Marketing Project

Company: Carol’s Daughter

Objective: Inform and promote this product to women who struggle with hair issues.

Strategy: To create an infographic that would lead women to check out and purchase this product.

infographic

 

Process: I love this product and wanted to inform woman with all different types of hair problems that this product is for them.  I choose to create an infographic.  I began by finding images that would visually communicate the different types of hair issues people have.  For every hair dilemma pictured,  a product by Carol’s Daughter was listed below the picture to fix it.  I wanted to give information on the growth process so researched the product and shared the wonderful story of how this product is all natural and started in Lisa’s kitchen.  I felt it was important to know that this product has been around and has had hardships but kept going to bring us wonderful products.  I used pink colors to attract the feminine side of the product.  Lastly, I added the hashtag so one could easily access how Carol’s Daughter is “Beauty by Nature”.

Critique: I critiqued Rosemary Vincent and Connie Willard projects.  I Autumn Goettman and Lisa Smith commented on my design.  They liked the overall product but thought it could flow better with less white space in the process box.  My instructor wanted me to remove the pink background from the title.  She then suggested that I move my bottom image to the right since  the photo is leading to the left and alignment suggestions were also given for my text.  I followed the advice given and readjusted my design elements to allow for better white space, I removed the pink background and realigned my text boxes, and moved my bottom image to the left.

Images:

Dry Hair

Frizzy Hair

Breakage

Unruly

Perfection

Lisa Price

Carol’s daughter